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Home»Cricket News»Advertising technique? Usman Khawaja explains why he took 8 years to address Sandpapergate
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Advertising technique? Usman Khawaja explains why he took 8 years to address Sandpapergate

Web DeskBy Web DeskNovember 8, 2026Updated:November 8, 2026No Comments0 Views
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Marketing strategy? Usman Khawaja explains why he took 8 years to address Sandpapergate
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Former Australia National Cricket Team opener Usman Khawaja reignited the notorious Sandpapergate scandal on Saturday by stating not only Steve Smith, David Warner and Cameron Bancroft — who have been subsequently banned for the incident — but additionally that ‘it was all of us’.

Later, on Sunday, Khawaja clarified his choice and talked about he didn’t throw anybody under the bus by issuing his previous comments. Usman Khawaja addressed cricket’s one of the debated subjects virtually eight years later, ahead of the release of his autobiography this week.

A devoted chapter for the Sandpapergate incident

In his autobiography, Usman Khawaja devoted a complete chapter to the Sandpapergate scandal, which occurred in Cape Town during a Take a look at match in opposition to South Africa. Steve Smith, David Warner and Cameron Bancroft have been noticed using sandpaper on the ground to scratch the surface of the ball.

Because the camera caught the second after they took out the paper to rub it on the ball, the cricket governing body made a strict choice by issuing a ban on Smith, Warner and Bancroft.

While the investigation discovered that only three players have been involved in the matter, Usman Khawaja not too long ago stated, “It was all of us. Not the batters, not the bowlers, not the employees. All of us.”

Usman Khawaja clarified his previous comments

Khawaja shared a protracted publish from his Instagram channel to elaborate on his previous comments. He claimed additional that whether or not they preferred or disliked the decision to make use of the sandpaper in the Cape Town Take a look at, as a staff, they have been all responsible.

“When I talked about it was all of us, that’s implying that whether or not we like it or not, we’re all answerable for what happened together as a staff,” Usman Khawaja wrote in his Instagram publish.

“We have to take that collectively. That’s all. I haven’t thrown anybody under the bus. The fellows which are at the moment in the staff right now and the opposite people who have been there on the South African tour, together with me, we’re not the victims. These three guys (Smith, Warner and Bancroft) took the blame for all of us,” he additional wrote in the identical publish.

Was it a advertising and marketing technique to create hype across the autobiography?

The retired cricketer, who represented Australia in 88 Assessments, why took so a few years to address the subject in the public domain? Was it a advertising and marketing technique ahead of his book launch?

In keeping with Khawaja, it was not a advertising and marketing technique, as he had tried to boost the ball-tampering subject publicly multiple occasions before. Right after the incident, Khawaja wanted to talk publicly, however Steve Smith took the responsibility and confronted the media.

Later, in 2021, he went very close to addressing the Sandpaper Gate publicly when Pat Cummins, Mitchell Starc, Josh Hazlewood and Nathan Lyon all denied publicly that they knew concerning the subject.

“Name me a hen or no matter you need. I did not know find out how to do it because I was nonetheless in the staff,” Khawaja stated.

Extra to Learn: Usman Khawaja’s Sandpapergate claims backed by Australia pacer part of tour

Source: cricketaddictor.com

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