The ICC Women’s T20 World Cup 2026 set information in viewership, attendance, engagement and impression. Throughout 33 matches, it generated 471 million viewing hours, making it the most-watched ICC Women’s T20 World Cup ever. This was 156 % larger than 184 million in 2024.
India and Pakistan’s group-stage match in Birmingham drew more than 77 million viewing hours globally, with present indications suggesting it is the most-watched women’s T20 match ever. Australia vs. India, South Africa vs. India and Bangladesh vs. India recorded 54 million, 51 million and 42 million viewing hours respectively.
The event drew report crowds. 245,815 spectators attended across 25 matchdays, over 100,000 above the previous ICC Women’s T20 World Cup attendance report. The Last at Lord’s drew 28,887 folks, setting a report for the largest women’s cricket crowd within the UK. On Sky Sports activities, it turned the most-watched ICC Women’s T20 World Cup, with 18.2 million viewing hours. England matches averaged 381,000 viewers, a 69 % improve, while the Last reached 678,000.
The occasion had an impression. An unbiased Nielsen assessment discovered $93.8 million in impression for the United Kingdom, together with direct and secondary economic impression and media value for host cities. More than 13,000 full- and part-time roles had been generated or supported within the UK. Nielsen analysis showed social impression. Amongst 500 mother and father of ladies aged 7-15, 81 % said it helped change the notion that cricket is barely a sport for men. Amongst 500 women aged 16-30 surveyed, 73 % agreed.
Research showed interest amongst girls. 81 % of young girls’ mother and father said the event elevated their daughter’s interest in becoming a member of a cricket club or academy, while 80 % believed it would have a positive impression on women’s sport in England.
ICC Chairman, Mr. Jay Shah, said, “The ICC Women’s T20 World Cup 2026 has made a robust assertion about the way forward for the women’s recreation. This event delivered report crowds, viewership, attain and engagement, and demonstrated what is feasible when women’s cricket is given the platform, funding and belief it deserves.” He praised the players, ECB, Members, broadcasters, commercial partners, ICC staff and volunteers.
ICC CEO Sanjog Gupta highlighted practically 250,000 in-stadia attendees, virtually 500 million international viewing hours and more than four billion digital video views. He said, “We intentionally widened access to the occasion across platforms, cultures, languages, interest segments and markets, combining world-class broadcast protection with free streaming, digital-first distribution, creator-led storytelling, popular culture plug-ins and new ways for fans to interact with the sport.
“ICC occasions should proceed to function platforms that deepen and widen fandom, elevate our athletes and create cultural, commercial and social impression across the recreation.”
Tournament content generated 3.2 billion views across ICC digital platforms, a near 250 % improve on the previous version. The ICC Creator Club brought collectively more than 80 creators from nine nations, producing more than 2,000 posts, 1.1 billion+ views and 50 million engagements. The JioStar-ICC content creator stream contributed 600 million views.
Jay Shah added, “This is not the end point of our ambition; it is the platform for what comes subsequent. The ICC will proceed to put money into women’s cricket, develop alternative, strengthen pathways and take the sport to more fans, more communities and more markets world wide. The success of this event offers us even greater confidence sooner or later we are constructing.”
The event combined report viewing, attendance, digital engagement, economic and social impression. Its 471 million viewing hours, 245,815 spectators, $93.8 million UK impression and billions of digital views created new benchmarks for girls’s cricket. The figures showed its attain across audiences, communities and markets.
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Supply: femalecricket.com
