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Women’s Cricket

The Rise of Women’s Cricket: How Growing Audiences Are Shaping Sports Technology and Markets

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A new era for women’s cricket is upon us. Larger audiences, greater commercial interest, and increased investments are being attracted. FromIndia’s Women’s Premier League(WPL) to International Cricket Council (ICC) tournaments, there has never been a better time to be a women’s cricket fan. With increased interest comes technological advancement, which is spilling over into betting…